Video: Digital Marketing Strategy in 5 easy steps

#DigitalMarketingStrategy #SocialMediaMarketingStrategy #PerformanceMarketing 0:00 Introduction 01:25 Objectives & Brief 03:35 Market Analysis 08:17 Audience Analysis 12:25 Channel Mix and Targeting strategy 18:24 Messaging 23:10 Approach to reporting

In this video we will discuss about how to create a digital marketing or social marketing strategy for your clients or management. It is important to have a framework or strategy in place if you want to run a digital marketing or social media marketing campaign. In this video, I will show you how to create step by step a wonderful strategy. I have broken down the strategy in easy identifiable steps or pillars which are very important to consider in a logical order.

The video explains the 6 easy steps to create a Digital Marketing or Social Media Marketing strategy. Any strategy can be created in 6 easy steps in a professional Template:

1. Understanding the objective or brief
2. Market Analysis - Media Trends, Competitor Analysis and Digital Audit of client
3. Understanding and Audience Analysis
4. Channel Mix and Targeting Strategy
5. Messaging and communication of Ads
6. Right approach to reporting

The template is available here: https://senatorwerunads.com/store The updated video (2022 version) is available here: https://youtu.be/wcmEKZ5yFKY

You can use this strategy to grow your business or present it to the clients or management. This template is followed by top Advertising agencies around the world. By the end of the video, you will be able to create Digital Marketing/Social Media Marketing strategy from scratch which ensures higher ROI and performance

Regardless of whether you want to create for Social media only or wider scope of digital channels, the fundamentals of marketing doesn't change and thus the marketing strategy doesn't change

I have also showed how to create a presentation to present a Social Media marketing or Digital marketing strategy to a client or management

• Google Media Trends tool: https://www.thinkwithgoogle.com/
• Competitor Analysis: Facebook Ad Transparency (https://youtu.be/RH1Dwr0SJtg)
• Similar Web (https://youtu.be/RH1Dwr0SJtg)
• Website/SEO Audit - SEM Rush (https://www.semrush.com/)
• Social Media Audit (https://socialblade.com/)
• Facebook Page Transparency Tool: https://youtu.be/RH1Dwr0SJtg
• Custom Audiences targeting: https://youtu.be/OLI8QHO8Xyw

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Topics covered: Social Media Strategy Digital Marketing Strategy How to create a social media marketing strategy stepwise strategy examples of social media strategy examples of digital marketing strategy

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