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"Propaganda" incorporates psychological manipulation and social sciences to examine ways of manipulating masses of people. Bernays believed that increasing complexities of civilization created a need for invisible government, and the technical means through propaganda were the most effective way that public opinion and mass consent could be engineered artificially. As such, it led Bernays to believe that Democracy could be administered by an intelligent minority who were strategically placed to regiment and guide the masses. - Summary by progressingamerica