《Microsoft Research Audio 104628: Grassroots, Viral, Low Cost/High Impact Learning Content Diffusion: Getting Your Brand Noticed without a Big Ad Campaign》 - 免费馆藏音频

http://team/sites/x-learn/default.aspx link to event homepage.

Traditional channels of communication are becoming increasingly cluttered – and it’s difficult to get your message out to what are being called the 'cultural creatives' – early adopters of progressive trends. What other options exist (or can we invent) to help customers understand and value our learning products? How about blogging, podcasting, virtual communities, viral marketing...

Join futurist, analyst, researcher and humorist Elliott Masie for this Microsoft-only workshop that will help you understand how to use learning as the killer app for creating customer satisfaction and loyalty. This participant-driven workshop will bring together a wide range of MS content and technology experts to work with you on developing plans you can take back to your desk and implement today.

By the end of this workshop, you will:

1. Understand key factors in designing and implementing grassroots and viral propagation of learning content

2.Create the outline for a learning-based product promotion or event

1. Compare cost and effectiveness of a variety of low cost/high impact learning techniques

2. Have valuable contacts across the org to help you develop content solutions

3. Be able to evangelize the value of these techniques to virtual teams

Don’t bother attending if you’ve got plenty of budget for all your needs, or if your product success in the market is higher than you’d like.

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