Video: How To Charge For Design—Value Based Pricing

Do your clients not see the value in hiring you to do strategy? Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client?

Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving.

Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/oIBrMZW

00:21 - How do I get clients to come to me for brand strategy

4:50 - The difference between amateurs and professionals

08:02 - Roleplay

09:00 - How to get more jobs

11:00 - Whoever asks more questions is in control of the conversation

12:36 - Roleplay #2 - Chris shows us how it’s done

14:30 - Here’s what I heard

19:49 - Why Paul feels like he can’t do it

22:20 - How do we help our clients understand value

25:13 - How do you have the money conversation

28:43 - I don’t know how much value it’s going to bring, I just know what it’s going to cost

30:32 - What’s this conference worth to you

34:32 - Recap

Interested in learning more?

Consider reading Blair Enns book, “Pricing Creativity”: https://www.winwithoutpitching.com/pricingcreativity/

Watch “Pricing Work & Creativity”:

https://youtu.be/RKXZ7t_RiOE

#PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo

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