The Age Of Surveillance Capitalism ( Unabridged) - Kostenloses Hörbuch

Surveillance capitalism is a concept in political economics which denotes the widespread collection and commodification of personal data by corporations. This phenomenon is distinct from government surveillance, though the two can reinforce each other. The concept of surveillance capitalism, as described by Shoshana Zuboff, is driven by a profit-making incentive, and arose as advertising companies, led by Google's AdWords, saw the possibilities of using personal data to target consumers more precisely. Increased data collection may have various advantages for individuals and society such as self-optimization, societal optimizations and optimized services. However, as Capitalism has become focused on expanding the proportion of social life that is open to data collection and data processing, these may come with significant implications for vulnerability and control of society as well as for privacy.