Episode: Ep78: The Art and Science of Spotting Trends with Gwyneth Paltrow and Tim Ferriss

Some people have a skill for spotting trends. Others have a talent for setting trends. When you combine both of those superpowers, anything is possible. Tim Ferriss and Gwyneth Paltrow have rare success with both, but you might be surprised if you think you know how they pick winners. Their abilities to shape the future come from an unlikely place of discomfort that most people ignore. In the first-ever episode of First In Line, you’ll learn how to spot a trend before it hits — and be able to identify the signs when a current fad is likely to fade.  — Where to find Tim Ferriss: • Podcast: https://tim.blog/podcast/ • Twitter: https://twitter.com/tferriss • Instagram: https://www.instagram.com/timferriss/ — Where to find Gwyneth Paltrow: • Twitter: https://twitter.com/gwynethpaltrow • Instagram: https://www.instagram.com/gwynethpaltrow/ • Goop: https://goop.com/ — Thank you to our sponsors for making this episode possible: This episode is brought to you by LMNT. LMNT is a delicious electrolyte drink mix with all of the things you need and none of the junk. It contains a science-backed electrolyte ratio: 1000 mg sodium, 200 mg potassium, 60 mg magnesium. LMNT can help prevent and eliminate headaches, muscle cramps, fatigue, sleeplessness, and other common symptoms of electrolyte deficiency. It tastes amazing and is great after a workout or one too many drinks :) Right now LMNT is offering our listeners a free sample pack with any order. That’s 8 single serving packets FREE with any LMNT order. Get yours at DrinkLMNT.com/BRIT. And it’s so good they have a no questions asked refund policy but you won’t need it. This episode is also brought to you by Athletic Greens. AG1 by Athletic Greens is incredible and I have been starting every day with it for several years. It’s just one scoop in 8-12 oz. of water each morning, and you're getting 75 high-quality vitamins, whole-food sourced ingredients, probiotics, and adaptogens to help you start your day right. It's one daily habit that supports gut health, supports the immune system, recovery, energy, and focus! Right now, Athletic Greens is giving you a free 1 year supply of immune-supporting Vitamin D and 5 free travel packs with your first purchase. Take ownership of your health today by going to https://athleticgreens.com/britmorin Production and marketing by https://penname.co. For inquiries about sponsoring the podcast, email jordan@penname.co — In this episode, we cover: (06:55) Why Tim Ferriss and Gwyneth Paltrow are both compelled to dive deep into topics (10:08) The two different types of trend spotters (11:03) What is the deal with the vagina-scented candle (15:50) Types of trends and how Tim’s trends have all stemmed from trying to solve a problem for himself first  (24:20) How to spot unsustainable trends and why you should hang out with nerds (28:00) Different tools for diving deep into an interest (32:48) Why Tim moved to Austin (37:57) Why you should learn the self-inquiry process of a respected thought leader  (39:30) What intuition means to Tim  (42:00) Why an audience of one matters a lot (45:45) Why fame is the worst thing that could happen to a person (51:36) Why Tim keeps social apps off his phone and the future of our mental health as a society (52:50) How Tim chooses investments and why he avoids FOMO-related buys (56:30) Why Gwyneth is excited about highly personal medicine (59:39) Investment tips from Tim (1:05:04) Brit’s closing — Referenced: • Poosh: https://poosh.com/ • 11 Reasons Not to Become Famous on Tim’s blog: https://tim.blog/2020/02/02/reasons-to-not-become-famous/ • Kevin Rose’s website: https://www.kevinrose.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices