Video: Why Commercials Are So Loud Again - Cheddar Explains

For years, loud commercials have been a constant source of frustration and confusion. With advertisers fighting to keep our attention, some people have decided to fight back. To understand why commercials are so loud and how we can put a stop to the noise, we first need to reconsider what noise means in the first place.

Further reading:

Hollywood Reporter https://www.hollywoodreporter.com/business/business-news/advertising-record-2021-covid-rebound-1234966706/

Washington Street Journal https://www.wsj.com/articles/global-ad-spending-expected-to-rebound-faster-than-previously-forecast-11623666600

Business Insider https://www.businessinsider.com/why-commercials-are-so-loud-streaming-tv-calm-act-2021-3

Bloomberg https://www.bloomberg.com/news/articles/2021-04-19/those-annoying-loud-tv-commercials-to-get-scrutiny-from-the-fcc

MentalFloss https://www.mentalfloss.com/article/648491/tv-commercials-are-getting-louder

Izotope https://www.izotope.com/en/learn/the-mixers-guide-to-loudness-for-broadcast.html

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