Video: How to Use Google Analytics 4 for Marketing

Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? Discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

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👁️‍🗨️ About Dana DiTomaso – Website https://kickpoint.ca/ – Resource https://kickpoint.ca/sme – LinkedIn https://www.linkedin.com/in/dditomaso/ – Twitter https://twitter.com/danaditomaso

🔗 Other Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-use-google-analytics-4-for-marketing

– Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/

⏰ Timestamps 00:00 Intro 00:51 Who Is Dana DiTomaso 07:09 Why You Should Pay Attention To Google Analytics 4 (GA4) 16:42 What Are The Major Tracking Advantages With GA4 20:56 Tracking Engagement In GA4 24:23 Tracking Time On-Site Metric In GA4 26:46 Working With Audiences In GA4 32:47 Working With UTM Parameters In GA4 36:12 Native Reporting In GA4 38:44 How to Use Looker Studio With GA4 39:49 Steps To Begin Using GA4

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