Audiolibro: Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management

Ads and Sales: A Study of Advertising and Selling from the Standpoint of the New Principles of Scientific Management
1 - Preface
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- Download Preface audio
- Download Can the Principles of Efficiency Be Applied to Sales? audio
- Download Efficient Salesmanship audio
- Download A Sales Campaign - How to Start It audio
- Download Face to Face Salesmanship audio
- Download The Evolution of Advertising audio
- Download The Weak Side of Advertising audio
- Download The Principles of Efficiency Applied to Advertising audio
- Download The Building of an Advertisement audio
- Download An Analysis of Current Advertising, Part 1 audio
- Download An Analysis of Current Advertising, Part 2 audio
- Download An Analysis of Current Advertising, Part 3 audio
- Download An Analysis of Current Advertising, Part 4 audio
- Download The Future of Advertising audio
- Download Public Opinion audio
- Download The Professional Outsider audio
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Descripción
This book is a treatise on advertising as it was in the United States in 1911.
"This book is the first attempt, as far as I know, to apply the principles of Scientific Management to the problems of Sales and Advertising.
"When we remember that the total advertising in the United States amounts to _two million dollars a day_, and that the total sales, in the home market alone, amount to _one hundred millions a day_, we can realize the tremendous importance of efficiency in the selling and advertising of goods.
"Too much of our work has fallen into ruts— into the easy ruts of habit and routine; and it is the purpose of this book to point out that there is a _better way_ to do what we are doing." - Summary by TriciaG and from the preface
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