Video: Consumer buying decision process (5 Steps) / Five stages of Consumer buying decision process

Channel: Management by Dr. Mitul Dhimar

About

Hello friends.

In my this video I had explained consumer buying behavior process with different examples for each and every steps.

Following points are covered

0:00 Welcome to my channel Management By Dr. Mitul Dhimar

0:23 What is buying behaviour?

1:18 1) Problem recognition

1:49 a. Internal stimuli

2:11 b. External stimuli

2:47 2) Information search

3:36 3) Evaluation of Alternatives

4:41 4) Purchase decision

5:32 5) Post purchase behavior

6:14 a. Post purchase satisfaction

7:07 b. Post purchase action

8:05 c. Post purchase use & disposal

I hope you enjoyed the video and able to clarify concepts of consumer buying behaviour process.

Thanks for watching and commenting.

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I had also prepared following videos on marketing management

  1. Pricing methods

https://rb.gy/1vhyfu

  1. Digital marketing strategies

https://youtu.be/7m3nXQbAi54

  1. Levels of market segmentation

https://youtu.be/dazKAbnryGc

  1. Basis for segmenting consumer market

https://youtu.be/n_HT50CjQNE

  1. Core marketing concepts

https://youtu.be/Tct4mB8VimE

  1. Factors affecting choice of distribution channel

https://youtu.be/-oSI6UGYFPs

  1. Promotion mix / Integrated marketing communications mix

https://youtu.be/nBNNSWrm19g

  1. Product life cycle and it's strategies

https://youtu.be/wi04g9YuZzo

  1. Developing effective communication (Eight Steps)

https://youtu.be/HbBGWkKeOGY

  1. Marketing orientation / company orientation

https://youtu.be/vEIsQutL_Mc

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